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  Women TIES Special Member Event "Using Women TIES Public Relations and Marketing Tools to Succeed"
  Women TIES Mohawk Valley Luncheon Spring Sales Program: Using Referral and Traditional Marketing to Increase Your Sales" Sponsored by the Women's Business Center of NYS
  Women TIES Greater Saratoga/Albany Luncheon "Success Strategies of an Award Winning Woman Entrepreneur" Sponsored by the Women's Business Center of New York State
  Annual SBDC Lender MatchMaker Event - Media Sponsored by Women TIES
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Women TIES creates, hosts, sponsors and supports a variety of local, regional and state-wide entrepreneurial events. The website is updated frequently with important strategic networking and educational programs. You'll find event details, speaker profiles and registration information. Bookmark this page, so you can visit it easily to learn more about valuable entrepreneurial events to help you grow your business. Women TIES believes attending our strategic sales, networking and educational events is a valuable investment in your business.


Women TIES Special Member Event "Using Women TIES Public Relations and Marketing Tools to Succeed"

Tracy Chamberlain Higginbotham Featuring:
Tracy Chamberlain Higginbotham
Founder & President

Tuesday, April 14, 2015
11:30 a.m. - 1:30 p.m.
Santangelo's Restaurant, Liverpool, New York

Reservations due:  April 12

$22.00  (Women TIES Member Price - Lunch, Handout, Program)
$29.00  (Non-Member Price: Lunch, Handout, Program)

After listening to our members request information on how they can best utilize the Women TIES PR and Marketing Services to brand their name and increase their sales potential through our statewide outreach, we are hosting a first annual member Public Relations and Marketing Event to educate and inspire women entrepreneurs over a special Italian luncheon.

This event will also be open to members first and then to non-members/women who are interested in learning more about Women TIES services. There will be a special discounted member price and a non-member price.

The lunch will take place in the private dining room at Santangelo's Restaurant for an intimate discussion and excellent Italian food.

We encourage all our members to bring specific and general marketing, public relations and promotional questions to have answered by Tracy Higginbotham, President of Women TIES, a 30 year event planning and PR specialist. You will walk away knowing more confidently what you need to do to promote your company through Women TIES and in general in 2015.

Women TIES has become a strong secondary marketing source for our members. Make sure you know how to utilize what we offer so you can take full advantage of all the PR and marketing services available to you.

If you would like to sponsor this program, please contact the Women TIES office at 315-708-4288.

About the Presenter

Tracy Higginbotham is the Founder and President of Women TIES (Women Together Inspiring Entrepreneurial Success), a company dedicated to helping women entrepreneurs expand their local, state and regional marketplace in New York State. Tracy believes very strongly in the buying and selling power of women.

Higginbotham is a graduate of the State University of New York at Oswego where she earned a Bachelor of Science degree in Business Administration and post graduate studies in Business Management.

Tracy's dedication to supporting women entrepreneurship was recognized by the Small Business Administration twiceonce in 2005 and again in 2011 when she received the Region II "Women Owned Business Champion Award." The Women Business Champion award is given to someone for their significant contributions as an outstanding small business person and for dedicated support of small business.

Higginbotham has received numerous awards including: the 2015 WCNY "Women Who Make America" Award, 2013 Zonta Crystal Ball Award, Women in Business Award, 25 Women in Leadership Award, the Girl Scouts "The 100" who Inspire Girls to Achieve and Lead, 40 Under 40 Award, and the SUNY Oswego Alumni Association Community Service Award.

Higginbotham is an Advisory Board Member of the State University of New York at Oswego School of Business, Board Member of the Upstate Women's Business Center in Utica, Advisory Board Member of Maureen's Hope Foundation, Chair of the Women's Group for Franciscan Northside Ministries and Past Board President of Khoros Performing Arts for Children.

She was the columnist of the Syracuse Post Standard's "Ask the Entrepreneur" column for 11 years from 2001-2012. She is also the Past Chairwoman of the 40 Below Emerging Entrepreneurs Program, and Past Public Relations Co-Chair of the Women's Fund of New York.

Higginbotham is also a published writer whose inspirational short stories and articles appear in several national publications and books, including the 2009 Chicken Soup for the Soul: Power Moms.



Women TIES Mohawk Valley Luncheon Spring Sales Program: Using Referral and Traditional Marketing to Increase Your Sales" Sponsored by the Women's Business Center of NYS

Michelle Shauger Featuring:
Michelle Shauger & Tracy Chamberlain Higginbotham
Regional Vice President & President
Primerica & Women TIES

Friday, April 17, 2015
11:30 a.m. - 2 p.m.
Chesterfield's Restaurant, 1714 Bleeker Street, Utica, NY

Reservations due:  April 7

$28.00  (Member Price: Lunch, Speakers, Inspiration, Networking)
$30.00  (Non Member Price: Lunch, Speakers, Inspiration, Networking )

Women TIES has prepared an excellent sales and marketing program for our Mohawk Valley women entrepreneurs. We have moved it from April 9th to April 17th to avoid a major women's event in the Mohawk Valley area and to prepare women as they attend major conferences and business functions like WISE in the Spring.

The saying "It's not what you know, but who you know" is the premise behind referral marketing. It is based on the idea that customers will trust the recommendations of their friends, family and colleagues more than a commercial or promotional flyer. Successful women entrepreneurs are using a combination of referral marketing in conjunction with traditional marketing to really make their companies appeal to more consumers in 2015.

At the Women TIES Mohawk Valley Luncheon "Using Referral and Traditional Marketing to Increase Your Customer Base," Michelle Shauger, Financial Planner with Primerica and Tracy Higginbotham, Founder of Women TIES, LLC will cover tips on both referral marketing and traditional promotion to increase your outreach and client numbers. This is the perfect program to attend after a long winter of stalled sales. Learn how to warm up your sales perspective and prospects with this presentation.

We also ask every attendee to bring their best sales tip to share with other women.

At the end of the program, Women TIES will give away a special marketing package valued at $1,000 to one lucky winner to get their spring sales rolling.

We are looking for one more co-sponsor of this program. Now is the time to spend some advertising dollars to gain valuable visibility, branding and marketing. You can have the best business in the world but if no one know you exist or what you sell, you won't be found. Market through Women TEIS with this program. Call our office at 315-708-4288.

The other co-sponsor is the Women's Business Center of NYS who offers free business counseling to women in over 25 counties state-wide. www.nywbc.org.

About the Presenter

Michelle is a Regional Vice President and registered investment advisor who has been teaching clients, training representatives, and providing financial education and seminars for 13 years. Her focus is to empower, teach, and train individuals to become millionaires and six figure earners through financial education and business ownership. Her passion is empowering people to radically improve their financial life by applying these principals.

Tracy Chamberlain Higginbotham has been promoting supporting and connecting women entrepreneurs the past 20 years. Through her company Women TIES, she helps women market their companies through their statewide platform and path. Higginbotham is experienced in promoting events, pitching stories to media and getting her clients exposure. Her company Women TIES offers 22 PR Tools members use year round to brand their name to increase their visibility and sales.



Women TIES Greater Saratoga/Albany Luncheon "Success Strategies of an Award Winning Woman Entrepreneur" Sponsored by the Women's Business Center of New York State

Ronnie McCluskey Featuring:
Ronnie McCluskey
RM Irish Jewelry

Wednesday, May 6, 2015
11:30 a.m. - 2 p.m.
The Inn at Saratoga, Broadway Street, Saratoga Springs, New York

Reservations due:  May 3

$28.00  (Member Price includes: Lunch, Program, Promotion and Networking )
$32.00  (Non-Member Price)

Save the Date for the next Greater Albany and Saratoga Women TIES event being held in Saratoga.

The special guest speaker is Ronnie McCluskey, Founder and President of RM Irish Jewels, a talented artisan who is receiving one of the 2015 Small Business Excellence Award. Each year as part of Small Business Week, the Small Business Administration, Syracuse District Office holds an annual luncheon to recognize 25 to 30 Small Businesses. This year's award winner from the Women's Business Center of New York State is Ronnie McClusky of RM Irish Jewels.

Ronnie will share the success strategies which have made her an "award winning woman entrepreneur." Be inspired by Ronnie's passion, drive and success strategies.

The event is sponsored by the Women's Business Center of New York State. Learn more about their free services for women business owners by going to www.nywbc.org.

About the Presenter

As someone who has such a passion for travel, I visit Ireland to hand select each piece of Artisan jewelry that I offer to classy women who want something unique, that will get them noticed and start any conversation.

As someone with over 20+ years of Corporate Sales, Ronnie found it was time to utilize her sales experience and passion for travel to sell her Irish Artisan jewelry online and at special events. The pleasure she receives when someone tells her how her jewelry has inspired them is unmeasurable.

Born and raised in Queens, NY followed by 19 years of living in Enfield, CT, Ronnie now reside in Saratoga Springs, NY and is loving life even more!



Annual SBDC Lender MatchMaker Event - Media Sponsored by Women TIES

Joan Powers Featuring:
Joan Powers
Onondaga Small Business Development Center

Tuesday, June 2, 2015
8:30 AM - 12:00 PM
Onondaga Community College, SRC Arena, Syracuse, NY

Reservations due:  June 1

Cost: Free

Women TIES is proud to be a media sponsor for this special Lender Matchmaker program.

Small business owners and startup entrepreneurs will be given the opportunity to meet with participating lenders to discuss financing options for their existing or startup small business.

Lenders will have business relationship representatives available to answer questions on how to finance to start or grow your small business.

There is not cost but you need to register at: https://www.eventbrite.com/e/lender-matchmaker-tickets-15895468775

Contact Tania Hanouille at 315.498.6076 or hanouilt@sunyocc.edu with any questions.

About the Presenter

Joan Powers is the Director of the Onondaga Small Business Development Center which serves Cayuga, Cortland, Madison, Onondaga, Oswego, Seneca Counties

Since their start in 1986, the expert advisors of the Onondaga SBDC have worked directly with 20,381 businesses, helping them to invest $165,275,525 in the area's economy, and create or save 9,802 jobs.

If you or your business reside in New York, the SBDC can maneuver you around the obstacles to success. Among other things, they help businesses
understand the importance of a business plan, discover sources of funding, prepare for e-commerce, identify avenues for exporting goods & services, develop marketing plans, assess an inventions viability,comply with licensing & regulations. Their services are free of charge.




    315.708.4288   |   info@WomenTIES.com   |   P.O. Box 339   |   Syracuse, NY  13211
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