Women TIES creates, hosts, sponsors and supports a variety of local, regional and state-wide entrepreneurial events. The website is updated frequently with important strategic networking and educational programs. You'll find event details, speaker profiles and registration information. Bookmark this page, so you can visit it easily to learn more about valuable entrepreneurial events to help you grow your business. Women TIES believes attending our strategic sales, networking and educational events is a valuable investment in your business.
Women TIES Mohawk Valley “Using Storytelling to Engage Your Audience and Sell More” Sponsored by DebComan.com and NYWBC
Women love sharing stories with other people. Storytelling is the social and cultural activity of sharing stories. Every culture has used storytelling as a means of entertainment, education, cultural preservation and instilling moral values so why shouldn't women entrepreneurs share stories about themselves and their businesses to engage their audience and sell more business?
At the Women TIES Mohawk Valley "Using Storytelling to Engage Your Audience and Sell More," listen to Anne Notarthomas of Syracuse based eKamria.com, share marketing strategies. In the new world of content marketing everywhere, knowing the power of a story can give you the strategic advantage you need. And, making use of this strategy through social media and email marketing and using it to drive traffic to your website is a must. Leave with great insight on why you should be using storytelling in your marketing in 2017 and beyond.
The event is sponsored by DebComan, a content marketing strategist, copywriter, editor, and speaker helping entrepreneurs get their message out into the world in a polished, professional way. Deb empowers entrepreneurs to capture and convey their core purpose and message through strategy that transforms vision and thoughts into words, copy, and an online presence that converts. From this foundation, a strong content marketing strategy delivers valuable content that engages, establishes relationships, and leads to connections, collaborations, and sales. This drives online traffic to your business and positions you as the expert that you are. Deb works with hundreds of entrepreneurs both in this region and around the world and is on the Leadership Team of the global organization of Women Speakers Association. She thrives on helping her clients get clear, get noticed, and get paid online.
The event is also sponsored by the New York Women's Business Center of New York State an organization geared to helping women entrepreneurs with various aspects of business planning, advising and more for FREE. Learn more at www.nywbc.org
Please share this event with your friends. It will be a unique and informational marketing program! We promise!
About the Presenter
Anne has a unique background in both information technology and fundraising development from her 29 years at the Rescue Mission in Syracuse, NY. It is there that she learned the importance of the story to build relationships, gain trust and ultimately gain the support of your audience.
She founded eKamria in 2011, initially as a web design firm. However, it soon became apparent that the "storytelling" techniques used in effective fundraising are just as applicable to business development, marketing and sales. In the new world of content marketing everywhere, knowing the power of a story can give you the strategic advantage you need. And, making use of this strategy through social media and email marketing and using it to drive traffic to your website is a must.
Anne has a Bachelor of Music in Music Education degree from SUNY Fredonia. Along with her full-time position, she taught piano for 10 years, and also spent several years programming for a for-profit consulting firm. So, why is that relevant? Anne will tell you that she is not a programmer nor is she a designer – she is in the middle with both sides of her brain functioning on your solutions.
eKamria also provides professional fundraising consulting services, focusing on the foundational aspects of a strong and growing operation, including development strategy, database management, email communications, direct mail marketing and donor research and analysis. She is registered in Florida, but is open to new clients in other locations.
Anne has always had the opinion that technology's purpose is to provide value, whether to cut costs, make something possible or open up new opportunities. Her goal is to find this value for the clients eKamria serves.
Where did the name eKamria come from? There is a story to that, but you will have to visit eKamria.com and do a little looking to find the answer!
Women TIES is proud to media sponsor an excellent event in the Southern Tier to continue our support of women entrepreneurship all over New York State.
Please join Ginny Robert for the 8th Annual Celebrating Women in Business Conference & Trade Show. Their 75-vendor trade show is typically sold out and promises to be very exciting, with lots of diversified new vendors.
Listen to a number of Women TIES Speakers including Susan Beebe, Tap Into Your Center, Leslie Rose McDonald, Pathfinders CTS, Inc., and Janelle Fields of JFields Marketing. The event includes numerous others speakers, continental breakfast and lunch. Raffle prizes are given throughout the day.
To purchase tickets or for more information, go to www.celebrating-women-in-business.com. Tell them Women TIES sent you! See you there.
About the Presenter
Susan is an Executive Business Consultant and Coach, EFT Practitioner and Multi-Six Figure Entrepreneur with over 30 years of successful Sales and Marketing experience. Susan's background includes a 15-year career in residential real estate which began at age 19 and led to the management of a branch office of over 30 independent contractors.
In 1998, Susan left the world of real estate to begin a new challenge in the advertising industry. In 2001, Susan launched her own full-service advertising firm, Lighthouse Marketing, Inc. (www.LighthouseMkt.com), which she continues to operate today.
Most recently, Susan has launched a virtual sales and marketing, training and coaching company, Tap Into Your Center – Increasing Sales, Revenues and Profits™ (www.TapIntoYourCenter.com) where she offers online training programs and business coaching to clients around the globe.
Women TIES Rochester Special Election Day Luncheon "Grants, Credit Lines and Sponorship: Financial Avenues for Growth" Media Sponsored by RWN and Lisa Powers, Esq.
On this important Election Day gather with women entrepreneurs after you vote (or before but make sure you vote) to have our own conversation about how women entrepreneurs can gain financial support to grow their businesses. We might think politicians are going to create monetary programs to aid us but realistically there are already excellent sources to help us so we don't have to wait for national policies to change.
At the Women TIES Greater Rochester "Establishing Financial Avenues for Our Own Corporate Growth," three speakers will share their specific insights on this topic. The first speaker will be Margit Brazda Poirier, M.S., GPC, Owner and Grant Writing Consultant of Grants4Good, LLC, who will discuss the various grant funded options for businesses and nonprofits. Learn how grants can supplement other revenue streams for your business, how to find the best grant opportunities and what you should do now to be ready to apply for grants.
Jodi Davies, VP of M&T Business and Professional Banking, will share knowledge about different funding options from financial institutions like establishing credit lines to handle new staff hires or corporate growth.
22 year entrepreneur Tracy Higginbotham will share a few examples of what other women entrepreneurs have done to fund their companies especially through sponsorship support through events or programs.
This will be a highly energetic day as we wait for the new President of the United States to be elected. No matter what your political stance, vote and then join us for a discussion on ways women can help each other by sharing financial stories as we wait for the outcome.
The event is co-sponsored in part by the Rochester Women's Network (www.rwn.org)- a wonderful business organization for women in the Greater Rochester area.
The program is also co-sponsored by Lisa Powers, Esq., Partner with Boylan Code LLP, a law firm dedicated to serving entrepreneurs. Learn more about Lisa and the firm at www.boylancode.com.
We are looking for one more sponsor of this program! If you want to promote your company prior to the busy holiday sales season, sign up today to sponsor this program and spread the news about what you are selling! Contact Women TIES at 315-708-4288.
About the Presenter
First Speaker: Margit Brazda Poirier
Margit Brazda Poirier is a nationally Certified Grant Professional (GPC) and Owner and Founder of Grants4Good LLC, created the company in 2009 to help nonprofits and businesses find and get grants. Margit has written and received numerous grants from federal, state, foundation, and corporate sources – and she has the unique perspective of understanding both grant seeking and grant making, given her experience leading a prominent New York foundation. In addition to grant development, Margit's strengths include technical writing, board facilitation and training, and specialized grants training for nonprofits and businesses.
Grants4Good LLC is certified as a woman-owned business by the Women's Business Enterprise National Council and New York Empire State Development. Contact information: Grants4Good LLC, P.O. Box 114, Mendon, NY 14506; (585) 314-7869; firstname.lastname@example.org, www.grants4good.com.
Second Speaker: Jodi L. Davies
Jodi L. Davies is VP of M&T Business and Professional Banking. Jodi has worked at M&T Bank for 26 years.
Third Speaker: Tracy Higginbotham, 22 year supporter, promoter and advocate for women entrepreneurs. Founder of Five Star Events, Women TIES, LLC and the Women's Athletic Network. Popular speaker, writer and blogger. A true feminist at heart.
Women TIES Greater Albany & Saratoga Luncheon "Blogging Success Strategies for 2017" Co-Sponsored by the NYWBC and Delain Law Office, PLLC
The blog was independently invented by Ian Ring, in 1997 and became more popular around 2001. Fifteen years later women entrepreneurs still struggle with understanding how to market a blog successfully to make it a beneficial marketing tool for their companies. Blogging has become an essential part of running a business today although there is no 'cookie cutter blueprint' for what works leaving many companies frustrated.
At the Women TIES Greater Albany/Saratoga Luncheon: "Blogging Success Tips" sponsored by the Women's Business Center of New York State, Jenna Caputo, Founder of Silverpen Productions, will educate women entrepreneurs with basics on getting started including blogging platform options, vital blog sections, creating tags & categories as well as photos to drive traffic. Jenna will also review statistics and how to learn what your audience likes best about your posts and the keywords that draw their attention. We will also discuss blog topic ideas to help the initial "writer's block." This is a perfect program to attend as you look to adding "blogging" to your New Year's Resolution list.
The event is co-sponsored by the Women's Business Center of New York State - an organization that provides free business consulting across New York State for women entrepreneurs.
The event is also co-sponsored by Delain Law Office, PLLC ("DLO"), located in the busy hub of Clifton Park, New York, is devoted to helping you, our client, NURTURE YOUR MIND-CHILD®. A boutique intellectual property and business law firm, DLO was founded in 2004 by Nancy Baum Delain, Esq. for the purpose of providing excellent and affordable intellectual property and business law transactional services to clients nationwide. Our practice concentrates in patent, trademark, copyright, trade dress, and trade secret and the protection and capitalization of those rights, along with more traditional areas of business law — formations, contracts, advisement, general business matters, wind-ups and closings. We cater to small businesses using an attractive pricing structure and easy on-line appointment bookings.
We are looking for one more co-sponsor for this program. If you have something to sell or market prior to the holidays or new year, reach out to Women TIES at 315-708-4288 for information.
About the Presenter
Jenna Caputo started her career as a creative writer. Crafting stories, articles, children's books, and plays since she was little, Jenna decided to pursue her passion as a full-time career. Majoring in English with a concentration in writing at Skidmore College, Jenna studied with Pulitzer Prize and other award-winning authors. She interned at 20th Century Fox before taking on developmental editing work with top publishing companies including Pearson Prentice Hall and McGraw-Hill. She writes for several local publications and opened her business, Silverpen Productions, to fulfill the void she found in the small business world.
Silverpen Productions aims to provide small businesses, publications, and individuals with high-quality, professional content services at an affordable price. Using a customized approach, Silverpen provides companies with all content services including content strategy; marketing materials; digital and print content; creation, revision, & editing services for brochures, newsletters, social media, web content, training materials, print materials, articles, press releases, blogs, and more to allow small companies to shine just as brightly as a big company with a full marketing department of their own. For more information visit www.silverpenproductions.com.
Women TIES Syracuse Event “Setting Super Big Bucket List Goals - Like Landing a TED Talk or Running in the Boston Marathon" Sponsored by dotcalm and Lynn Bowser with Northwestern Mutual
Women are getting to a time in their life when they want to break through some of their big personal and business fears and finally take some big risks. 2016 isn't over yet so there is still time to set big intentions for yourself and company to try something new, expand horizons or live more on the edge. Remember risk=reward.
At this special Women TIES Syracuse Event entitled "Setting Super Big Bucket List Goals" you will receive insight from Michelle Truett, Founder of 484 Design based in Utica, about what TEDX is and how to apply to be a speaker, what a year of preparation takes to be on TV and how to market yourself. Michelle admits she almost said no to this TEDX opportunity because she had to prepare, not use notes and pull it off live. She did it and so can you. Come find out how.
The second part of the program will be Women TIES and Women's Athletic Network founder Tracy Chamberlain Higginbotham giving the "big reveal" on whether she was accepted to receive one of the 261Fearless.org charity bibs to run in the 2017 Boston Marathon and line up at the start line alongside Kathrine Switzer, the first woman to enter the Boston Marathon in 1967 – a feminist moment to last a lifetime.
Tracy finds out on November 13th but will reveal the decision publicly at this event. Tracy admits she almost didn't apply because her longest run to date has been 7 miles (not 26.1), needs to raise $7,261 dollars for the bib, and not sure she can pull it off! She hopes she can and believes you need to be reaching for big goals yourself. Come be inspired.
The event is co-sponsored by dotcalm which equals stress-free design! Because who wants MORE stress? Let Veronika, an experienced Design Therapist, put together the marketing plan and materials needed to make you stand out among your competitors.
Don't want to learn about white space/fonts/layout/color theory? Let her design promo materials you'll be proud to hand out! No desire to build a website? Let her create one that people can find and enjoy visiting! Hate Facebook or other Social Media? Let her do the research and post for you!
Coming soon – TheFingerlakesRock.com – a web directory for musicians and all the businesses that support them. From venues, sound/lighting managers, gig photographers and more… if your business supports music in the 14 counties of the Fingerlakes Region this is where you'll want to be listed!
This event is co-sponsored also by Lynn Bowser, a Financial Advisor with Northwestern Mutual. Lynn's passion is helping clients put together a meaningful, manageable and understandable financial plans. This includes savings for the fun and exciting parts of life such as, college education, goal funding, and retirement; as well as protecting them against the unexpected and the unimaginable. She loves to work with personable, compassionate, hardworking people who are excited to protect their families, build wealth, and leave a legacy. Lynn and her team strive to leave their clients with more knowledge and peace of mind after every meeting. She would love to help you build your plan for an amazing tomorrow. Learn more at http://lynnbowser.nm.com.
About the Presenter
Michelle Truett is a Utica-based graphic design and marketing professional. She is a native of New Jersey and a graduate of Rochester Institute of Technology. She moved to Utica in 1998 and started her business in 2002 doing design, branding and marketing work for many local companies, start ups, non-profits and social enterprises. For the past two years, she has been working extensively on neighborhood branding initiatives with Rust 2 Green Utica in Bagg's Square, Downtown Utica and the Brewery District. She presented a TEDx Utica talk last September titled "Microbranding Utica Mile by Mile".
Tracy Chamberlain Higginbotham is a 22 year supporter, promoter and unifying force behind women entrepreneurs of all ages, size of business or location across New York State with her company Women TIES.
Tracy is also the daughter of two physical education parents and an avid fan of sports, fitness and supporting female athletes. Through her division the Women's Athletic Network, Tracy fosters support for female athletes and bringing women entrepreneurs together at events to create new economic and business relationships.
Tracy met Kathrine Switzer in September 2015 and was invited to New York City to be one of the first "Train the Trainer" programs for Kathrine's 261Fearless.org movement. Since that time, Tracy has helped to promote 261Fearless as often as she can through her business connections. Now she has a lofty goal of running the Boston Maraton with her 261Fearless sisters and the queen of running Kathrine Switzer on April 17, 2017.
Women TIES Greater Binghamton Luncheon: The Inside Scoop on the Tricks and Triumphs of Social Media Success
Social media marketing is growing up and so is ways women entrepreneurs should be using it to promote themselves and their companies. Just like infants grow into their teenage stage so do business platforms like online marketing. Social media has been evolving and female business owners need to evolve using it too.
You will also hear about the NYS Women,Inc.'s 2017 scholarship awards being announced in March and how you can apply for an award.
This event is sponsored in part by the New York Women's Business Center (www.nywbc.org) and the Binghamton Reporter (www.thereportergroup.org).
There is room for one more co-sponsor for anyone interested in promoting their company, upcoming event or products. Contact Women TIES for the price and marketing list.
About the Presenter
Paula Fairbairn knew she would be a designer from the age of 3 years old. Sitting on her grandmother's lap drawing simple houses with triangle roofs while trying to pronounce "architect" it would seem her life plan had been finalized. Her first college degrees were exactly what she had predicted at such a young age- an associates in architectural design from BCC and duel major bachelor's in architecture and interior design from Boston University.
Some of her career achievements include being a project manager for Ethan Allen at Global Headquarters, designing stores all over the world. She has also taught studio and art classes at Broome Community college and worked at a local architectural firm.
Paula's education consists of one Associates of Science Degree, two Bachelor of Science Degrees and one Masters of Business Administration Degree.
In 2016, Paula was nominated as American Business Women Association's Woman of Achievement. She is also the chair of multiple committees within the organization. She was president in 2013 and 2014 after only a few months in the organization.
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