Women TIES :: Women Inspiring Entrepreneurial Success
 

Wednesday Wisdom

Wisdom from Laurie DiProspero of Union Place Coffee Roasters - June 16, 2021
Jun 23, 2021

This wisdom was from Women TIES First Live Event since the Pandemic featuring Laurie DiProspero, Founder of Union Place Coffee Roasters in Rochester, NY. 

* Sometimes business opportunities don't come from a woman creating an original idea or stratch business, but rather buying into an existing business or offering to buy a part of a company that is closing down operations. This is how Laurie DiProspero got into the coffee industry and started her own coffee roasting company. 

* Listen to your "nagging feelings" when you've been contemplating change. In Laurie's case, she had a nagging feeling to expand her operations even though Covid-19 was occuring. There was the right space she could "build out" and add a coffee bar besides just roasting coffee and shipping wholesale and retail coffee. Listen. Plan. Expand. 

* There will always be a fear factor in business whether it comes as you first startout or as you expand staff, operations, services, or products. Take the emotion - fear - out of your mind and instead prepare concrete plans and then take the risk. 

* Often we think "the timing just isn't right", when it actually is. 

* Look for the factors that align in making your decision - rental space lowers its fees, a former employer offers you an opportunity, staff wants to advance within your company and you want to keep them, or you observe a new niche in the marketplace.  Look for signs and factors to make your decision. 

Find out more about Union Place Coffee Roasters at www.unionplacecoffeeroasters.com 


The Benefits of Running for Women Entrepreneurs
Apr 22, 2021

As Oprah would say, “What I know for sure..." is that running has played a positive role in being a successful woman entrepreneur the past 16 years. I started off running in my pool because I didn’t think I could run on land. I eventually learned to run outside around my house graduating to a park six months later when I was convinced, I looked okay running. It’s funny how one can be so confident in business but not in running form.

Running led me to meet amazing women in different areas of my life and profession who also ran, opened up new countryside and urban landscapes, and made me a half-marathoner and then full marathoner which was never the goal. Thank you running for opening up my life to big beautiful things.

At the Women TIES first International woman speaker series “Running Shapes Business Success,” Dr. Juliet McGrattan from England, one of the women I met running in the Boston Marathon, shared 7 benefits of running for women entrepreneurs. Here they are:

1. Running releases creativity
2. Running helps you learn
3. Running reduces cognitive decline
4. Running helps nail time management
5. Running helps you set goals
6. Running opens up networking
7. Running keeps you healthy

Running truly is like having a secret weapon in life – especially for women entrepreneurs. If running isn’t your ideal exercise, walking can bring as many benefits. Keep in mind as Juliet stated, 150 minutes of moderate activity a week or 75 minutes of higher exertion fitness a week is the most beneficial thing you can do for yourself as a woman, and woman entrepreneur.
 
Juliet’s latest book “Run Well” will be released in America the end of May. It is a true handbook for anyone starting to run or long-time runners. Learn more about Juliet at www.drjulietmcgrattan.com and start not only running your business but your life – literally.  


5 PR Tips for Women Entrepreneurs
Mar 24, 2015

5 PR Tips For You and Your Business - By Tracy Chamberlain Higginbotham, President, Women TIES, LLC and Five Star Events


1. Practice 3 Creeds Every Day

* It Is About My Business, Not About My Ego
* If I Don’t Have Money to Advertise, I Must Promote
* Publicity Begets Publicity

2. Become a Press Release Student

* Know how to write a press release and if you don’t hire someone to write them
* Think about what you sell or expertise you have and consider ways it helps the media
* Submit press release/news quarterly
* Become friends with local media

3. Become a Writer

* Create a list of your top 5 expert topics
* Write a half page article on each topic (400 words) to get started
* Research publications for submission (trade, non-trade, business, regional, state, national)
* Once published, maintain a binder of your completed work and update your credentials
* Create and maintain a blog and then share your blog posts on social media

4. Become a Public Speaker

* Create a list of your top 5 expert topics
* Research speaking opportunities at 10 organizations (local, regional, national, trade, industry)
* Research local radio and television shows
* Send formal letters along with credentials, headshot, presentation topics
* Follow-up, Follow-up, Follow-up
* Once you speak, update your credentials with speaking engagements
* Join Women TIES Speaker’s Bureau

5. Cross Promote Others

* Establish relationships with complementary businesses
* Cross promotion can involve PR for both companies through websites, advertising,
event promotion, print materials, office displays, etc.
* Brainstorm with business associates on collaborative promotional ideas


BONUS PR TIP:

If you are a Women TIES member, make sure you use the 23 PR tools we offer year round to market and promote your business. We are a “secondary marketing” source for women entrepreneurs. We exist to help you brand your name in increase your sales potential. We also have a high SEO ranking so being “linked” with us through our website with your own profile will help your online marketing outreach too.
 


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