Wednesday Wisdom

5 PR Tips for Women Entrepreneurs
Mar 24, 2015

5 PR Tips For You and Your Business - By Tracy Chamberlain Higginbotham, President, Women TIES, LLC and Five Star Events

1. Practice 3 Creeds Every Day

* It Is About My Business, Not About My Ego
* If I Don’t Have Money to Advertise, I Must Promote
* Publicity Begets Publicity

2. Become a Press Release Student

* Know how to write a press release and if you don’t hire someone to write them
* Think about what you sell or expertise you have and consider ways it helps the media
* Submit press release/news quarterly
* Become friends with local media

3. Become a Writer

* Create a list of your top 5 expert topics
* Write a half page article on each topic (400 words) to get started
* Research publications for submission (trade, non-trade, business, regional, state, national)
* Once published, maintain a binder of your completed work and update your credentials
* Create and maintain a blog and then share your blog posts on social media

4. Become a Public Speaker

* Create a list of your top 5 expert topics
* Research speaking opportunities at 10 organizations (local, regional, national, trade, industry)
* Research local radio and television shows
* Send formal letters along with credentials, headshot, presentation topics
* Follow-up, Follow-up, Follow-up
* Once you speak, update your credentials with speaking engagements
* Join Women TIES Speaker’s Bureau

5. Cross Promote Others

* Establish relationships with complementary businesses
* Cross promotion can involve PR for both companies through websites, advertising,
event promotion, print materials, office displays, etc.
* Brainstorm with business associates on collaborative promotional ideas

BONUS PR TIP:

If you are a Women TIES member, make sure you use the 23 PR tools we offer year round to market and promote your business. We are a “secondary marketing” source for women entrepreneurs. We exist to help you brand your name in increase your sales potential. We also have a high SEO ranking so being “linked” with us through our website with your own profile will help your online marketing outreach too.